The Indian Music Industry is experiencing a revolution, driven by digital growth and is making the most of new technology with a diverse range of genres gaining popularity in the Indian Market. Streaming platforms are investing in regional content, recognizing that audiences crave music that resonates with their roots.
Technology is a game-changer in the music industry and India is no exception. The availability of various streaming platforms is allowing more of content creation enabling them to find direct audience without any middleman. This is also allowing larger number of artists to find suitable audiences hence boosting their professional careers.
Bollywood still continues to be the cornerstone of India’s Music Industry, producing popular songs that reach millions. But Bollywood’s music production is evolving too at a higher pace, with songs increasingly blending pop and hip hops, thanks to composers experimenting with genres that resonate with today’s audiences.
With the growing popularity of Regional Indian Music and Global collaborations, the Indian Music Industry is definitely set to become a global trendsetter. As various artists experiment with cultural sounds, technology-driven production and unique ways to engage fans, we’re at the beginning of a new era.
The blog was authored by Gaagan Bountra
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