SIP BY SIP: HOW COFFEE IS TAKING OVER INDIA

India traditionally known as tea-drinking nation, is now witnessing a coffee revolution. Once dominated by tea, India is now brewing as a vibrant coffee culture. Coffee in India, especially in the southern states, has quietly flourished i.e. Karnataka, Kerala and Tamil Nadu all have perfect conditions for coffee cultivation.

Over the past decade, coffee consumption in India has grown exponentially, as young urbanites seek for a sophisticated experience, the beverage has become a morning ritual. Millennials and Gen Z are fueling this coffee revolution, drawn to coffee’s global appeal, lifestyle association, and health benefits. With global chains like Starbucks, as well as local favorites like Café Coffee Day, Barista, coffee consumption in India is growing at a rapid rate.

The key driver behind the coffee renaissance are the rise of local roasters. Brands like Araku Coffee, Blue Tokai, and Third Wave Coffee Roasters are leading the premium segment by sourcing high-quality beans directly from the Indian Coffee farms.

Technology is also transforming India’s Coffee Industry, from various mobile apps, online coffee delivery platforms, mobile ordering, and loyalty programs are now a common feature in major coffee chains.

For those venturing into this space, the market offers vast opportunities-from opening a coffee shop to launching an online coffee brand. 

With India’s Coffee Culture rapidly catching up, the best is definitely yet to come.             

The blog was authored by Gaagan Bountra

2 thoughts on “SIP BY SIP: HOW COFFEE IS TAKING OVER INDIA”

Leave a comment